Average of the 90 days to October 2026, across our main YouTube channels. Source: YouTube Analytics. Age share is of signed-in viewers.
Who watches
Most of our audience is 65 or older and lives in the United States, with smaller audiences in Canada, the United Kingdom and Australia. They watch long-form, often on a TV screen, and they come back week after week for the legends of country, soul, rock and roll and classic Hollywood. This is an audience many brands struggle to reach on social video.
Categories that fit this audience
Hearing aids, hearing tests, eyewear and low-vision aids.
Medicare Advantage and supplement plans, dental and vision cover (licensed providers only).
Medical alert devices, walk-in tubs, stairlifts, home modifications.
River and ocean cruises, guided tours, heritage and music-history trips.
Vinyl and box-set reissues, classic film and TV streaming, concert tickets, memorabilia.
Biographies, music and Hollywood history, large-print editions, audiobook services.
Independent and assisted living communities, home care services.
Wills, trusts and estate planning services.
Comfort footwear, sleep, gardening, puzzles and hobby products.
Ways to work with us
- Sponsored segment: a clearly disclosed 30 to 60 second message inside a new video on our YouTube channels, placed at a natural pause in the story.
- Presenting partner: your brand presents a series of videos and articles on one legend or era.
- Story letter sponsorship: a short sponsor note in our weekly email of true stories.
- Article sponsorship: a sponsor line on our researched articles on this site.
Our standards
Every sponsorship is disclosed as paid promotion. We do not accept products that make unproven medical claims, high-risk financial products aimed at retirees, or anything we would not recommend to our own grandparents. Sponsor messages never change what a story says.
Tell us about your brand
Send a short note with your product, goals and timing. We reply within two business days with audience details for the channels that fit.
Email [email protected]